Audience Archetype Cards

A comprehensive suite of audience archetype cards to help Climateworks teams more effectively target their messaging and stakeholder engagement. These archetypes provide valuable insights to understand, connect and craft messages that resonate with specific groups by addressing their needs, pain points and interests.

ENTREPRENEUR-INVESTOR-PRIMARY-MOCKUP.jpg
IDEALISTIC-CAMPAIGNER-PRIMARY-MOCKUP.jpg
OPPORTUNISTIC-VISIONARY-PRIMARY-MOCKUP.jpg
REGIONAL-CONNECTOR-SECONDARY-MOCKUP.jpg
KNOWLEDGE-CIRCULATOR-MOCKUP.jpg
NETWORK-AFFILIATE-SECONDARY-MOCKUP.jpg
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Museum Information Pack